When people shop online or in stores, they picture themselves using the product before they buy it. FloralMinded is an online flower crown store. Women can look through the vast selection of crowns and buy one that fits their personalities. FloralMinded wanted to raise funds to make new flower crown designs. I put together a promotional video that tells the story of a buyer shopping on the website and picturing herself wearing each crown. I wanted to create this imaginative world using smoke bombs. Planning for this shoot had its set of challenges just because I haven't worked with smoke bombs before. There was only a three hour time window where my model and I could meet up and shoot the footage. We had seven costume and makeup changes that coordinated with the color of the smoke bombs. Overall I was pleased on how the smoke bombs looked in the video. Throughout this process I discovered that trying new things can help the product become a success! The beginning of the video illustrates the concept that introduces the product and then proceeds to lead the viewer to the promotional video.
Planning for this stop-motion animation was crucial. I was inspired by a photo I saw on Pinterest and thought it would be a great idea to form a “behind the scenes story” about this unique serving dish. I wanted to make a fun light-hearted video of these dinosaurs coming to life. This mischievous gang helps themselves to whatever they want throughout the house. As you can see they are making some popcorn and are getting ready to watch their debut of Cookie Monsters. This stop-motion took me 23 hours from start to finish. I drew out a storyboard that was 9 pages long. I took 1,347 photos and constructed a video using Adobe Premiere Pro. I set up this scene in my garage and I completed the photography on three separate days. This process taught me to be patient and to record each and every scene on paper. By having a firm plan, I was able to avoid obstacles that I would have encountered throughout this process. I had to buy the props and set up shop in a space where I could have absolute control of the lighting. Once the sun went down I was busy photographing. I used a Canon T3i for the Cookie Monster Film but now I have found an app on my phone that makes this stop-motion process much easier for me called StopMotion. Balancing my planning process with the process of making this production happen enabled me to achieve a clear story that makes people smile and wonder what these dinosaurs are up to next.
Finding elements that help unite a brand can be worked throughout its marketing materials. The Global Justice Group is an environmental firm that contributes to the wellness of this planet. I wanted to incorporate the form of their logo throughout their annual report. Their logo is circular which I applied to every other page in the book. I provided the photographs that correspond to the articles to create a visually appealing spread. The typography and photographs work together in emphasizing the fact that humans and the environment should work hand in hand to preserve life. The photographs visually relate to the story which helps the reader easily depict the meaning of the article.
As I am faced with a design challenge, I try to keep my mind open so that simple elements that I encounter throughout the day can inspire an idea for the overall project. Pier Fishin’ was designed to highlight the culture in Redington Shores, Florida. I explored this area in hopes that I could learn more about people who live here so that I could design a beverage that promotes this location. As I walked through a popular tourist destination called John’s Pass, I stumbled across a sculpture that was built in memory of fishermen who were lost at sea. The fisherman prayer was written on a plaque which gave me the inspiration to design a beverage that highlights the fishing culture in this area. After an interview with a local fisherman, he recommended me to go to the local pier and check out the fishing stories that have been posted there. This is where the name Pier Fishin’ came to be. Fishermen want to escape from the hustle and bustle of everyday life and cast their worries into the deep-sea. The old fashion look of the bottle reminds the user of the history that fishing brought to this area. The classic message in the bottle is featured on the inside label of the drink. After finishing the beverage, people can read the fisherman’s prayer and pay tribute for those who have been lost at sea. By being observant and open-minded I was able to design a beverage that targeted my audience and fully promoted the fishing culture in Redington Shores, Florida.
I was inspired by a memory I had about snorkeling in Belize. Our tour guide had long dreadlocks and as he swam throughout the reef, the fish would swim through his dreads thinking he was part of the reef. It was amazing to see man becoming one with nature. I photographed a model so I could get the right promotions of the goggles and snorkel. And I tried to replicate how the dreads would look in the water. In the photo slideshow you can see the process I went through as the design developed. The video features the final product. This skateboard ties together personal memories that creates a strong conceptual design that the audience I'm marketing to will find attractive. Planning was a key component to this project. I had to keep in mind that the trucks wouldn't interfere with the design.